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Advertising: CMA Motorsport Marketing, Racing Clutches and Brakes Campaign

Advertising: CMA Motorsport Marketing, Racing Clutches and Brakes Campaign
Two consecutive campaigns conceived and written for CMA Motorsport Marketing promoting their client’s technical expertise in racing clutches and brakes.
The line ‘Known from pole to pole’ was created to reinforce their international reputation and the fact they’d taken hundreds of pole positions in supplying brakes and clutches to over 600 Grand Prix winners.

(Ad designs by Steve Hill and Paul Caldeira-Dunkerley and artworked by me)

Advertising: Swift, Proten Product Campaign
Advertising: Cybermation, Software Debugger Campaign

Top: Ad for Swift’s Proten product, aimed at meat wholesalers, linking their product with profit.
Bottom: A campaign conceived, written and designed to announce the first computer programme designed to help de-bug software – exactly what de-buggers were looking for at the time...